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The difference between a retail florist and supermarket flowers.

Having worked in supermarkets before buying my florist shop, I can guarantee you that when your flowers arrive at a supermarket they are put out and forgotten about before getting reduced to sell through.

Supermarkets also own a 75% share in the flower markets the reason for this and why their prices are so much cheaper than a florist shop is they purchase their flowers a year in advance guaranteeing their stem prices, making them able to sell a bouquet at a 3rd of the cost of a florist.

A florist buys at the auction cost and the price can vary due to a number of factors

  • The time of year (valentines, Mother’s Day, Christmas)
  • Seasons (are they in season if not it will cost more)
  • Demand
  • Covid/Brexit

Flowers go up in price around the busier seasons i.e., Christmas, valentines, and Mother’s Day this also includes wedding seasons.

Supermarkets will also use a lot of the cheaper filler flowers to put in their bouquets i.e., Chrysanthemums, carnations, and small headed roses.

Your florist will be able to pick much better-quality roses and will not fill their bouquets with lots of spray chrysanthemums unless it is from there cheaper range of flowers. Your florist will have a better variety of flowers and the condition of your flowers will be much better.

When your florist receives their flowers from Holland, they are generally with them within 2 days, conditioned as soon as they arrive and used after a minimum of having drunk some fresh water after around 4 hours.

When a supermarket receives their flowers, they are already wrapped in cellophane, and you wouldn’t know how long they have been like this. And put out for sale until reduced.

We don’t wrap our flowers until made fresh each day for our customers reducing the risk of ethylene gas build up within the wrappers which kills your flowers quicker.

What your florist charges for your flowers is relevant to the cost of buying them, putting together, wrapping etc.

So, the next time you call into your florist and ask them for a £10-£15 bunch of flowers, don’t be offended if they say no to you or direct you some of their cheaper bunches of flowers at their door because as well as the cost the flowers you are paying for their time for putting together and wrapping your flowers.

Supermarkets sell cheaper bunches with cheaper flowers florists will always have better variety and fresher flowers.

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